I’m a culture writer and Sr. Strategist for the Deep End at 160/90, the creative and cultural agency of Endeavor. I distill insights to create brand opportunities enmeshed in culture—turning pop pulses to provocations and macro shifts to manifestos. I’ve helped a range of individuals and small organizations around the world find their ‘north stars’ to set course for their businesses, rebrand, and develop meaningful retrospective campaigns.

Bringing people together to create and connect are my biggest passions, whether that’s through active organizing, advising, or education. I’ve illustrated a small cookbook featuring recipes by immigrant chefs; created a civic youth engagement program for a local historical society; and I continue to sit on the board of the Philadelphia Asian American Film Festival since 2023.

Before 160/90, I was a category designer, history teacher, journalist, and admissions officer. I have a BA in Visual Studies from the University of Pennsylvania and MAs in Global Markets and Local Creativities from Erasmus University of Rotterdam, University of Barcelona, and University of Glasgow.

I’m based in Brooklyn, but as my friends know well—I’m often on the go.